We have more than 25 years experience delivering integrated communications campaigns and go-to-market strategies for early stage and Fortune 500 technology companies. We’ve launched businesses and products into markets worldwide, shaping and generating the stories that connect our clients to new customers.
Our team has created communications programs for all facets of the financial industry. Whether retail, institutional or portfolio investments, with effective thought leadership, investor relations, risk mitigation and customer cultivation, we operate within industry compliance to generate meaningful results. We operate with relentless commitment connecting organizations to our extensive industry influencer relationships to optimize and protect brand reputations as if they are our own.
National and statewide associations engage our agency to attract and retain members, generate organizational growth, promote offerings and industry events. We help equip association evangelists with the story and key value points for message continuity and align with lobbyists to rollout PR campaigns that reinforce a cause. Our team launches awareness campaigns, industry foundations and packaging the member value and story for traditional and social media.
It’s the customer experience that counts and our agency helps retailers, large entertainment event stakeholders and hospitality groups increase market awareness and traction. We strategically integrate fun, personalization and precise execution to attract and grow loyal customers for our clients anywhere.
Prior to joining PetersGroup, Carla developed and executed social media and marketing programs for companies in the field of wellness and beauty. Carla holds a Bachelor’s degree in Psychology from The University of Texas at Austin and has earned a Business Foundations Certificate from the McComb’s School of Business. She enjoys watching football and laughing with friends.
Cristina brings a broad range of experience to PetersGroup Client Services. She has created and executed integrated public relations programs incorporating many aspects of research, media relations, industry analyst relations, executive visibility, customer case study programs and trade show/event support. Cristina has developed new business relationships and has supported inside sales teams for the legal and healthcare markets. In her spare time, Cristina enjoys walking and reading and enjoys living in Austin with her son.
Among other content success stories, Elisabeth has written compelling pitches that resulted in client visibility on major industry platforms. Elisabeth provides creative direction and meticulous editing, ensuring that not a word is wasted and every piece of content delivered is error-free. She has prior marketing experience and a Bachelor of Arts in English writing and rhetoric with a double minor in Spanish and graphic design from St. Edward’s University. In addition to developing her language skills and art portfolio outside of work, Elisabeth is passionate about music and dancing.
Caitlin has led dynamic public relations teams and served at award-winning agencies in the Dallas and east coast markets. She holds a degree in public relations from the University of Oklahoma. Outside of work, Caitlin enjoys music, traveling and being outdoors.