We have more than 25 years experience delivering integrated communications campaigns and go-to-market strategies for early stage and Fortune 500 technology companies. We’ve launched businesses and products into markets worldwide, shaping and generating the stories that connect our clients to new customers.
Our team has created communications programs for all facets of the financial industry. Whether retail, institutional or portfolio investments, with effective thought leadership, investor relations, risk mitigation and customer cultivation, we operate within industry compliance to generate meaningful results. We operate with relentless commitment connecting organizations to our extensive industry influencer relationships to optimize and protect brand reputations as if they are our own.
National and statewide associations engage our agency to attract and retain members, generate organizational growth, promote offerings and industry events. We help equip association evangelists with the story and key value points for message continuity and align with lobbyists to rollout PR campaigns that reinforce a cause. Our team launches awareness campaigns, industry foundations and packaging the member value and story for traditional and social media.
It’s the customer experience that counts and our agency helps retailers, large entertainment event stakeholders and hospitality groups increase market awareness and traction. We strategically integrate fun, personalization and precise execution to attract and grow loyal customers for our clients anywhere.
Jeff specializes in internal and executive communications as well as media and industry analyst relations. He brings nearly 20 years’ worth of public relations experience to PetersGroup. Jeff has a consistent record of generating increased awareness of companies, products and initiatives through high impact coverage in print, broadcast, online and social media spanning the information technology, energy, healthcare, gaming and transportation markets. Jeff’s expertise encompasses strategic messaging, creative writing, campaign planning, crisis communications and issues management, product launches and events. A graduate of The University of Texas at Austin with a bachelor’s degree in Journalism, Jeff is an avid Longhorns fan and enjoys running, biking and other outdoor activities in his spare time.
Prior to joining PetersGroup, Carla developed and executed social media and marketing programs for companies in the field of wellness and beauty. Carla holds a Bachelor’s degree in Psychology from The University of Texas at Austin and has earned a Business Foundations Certificate from the McComb’s School of Business. She enjoys watching football and laughing with friends.
Cristina brings a broad range of experience to PetersGroup Client Services. She has created and executed integrated public relations programs incorporating many aspects of research, media relations, industry analyst relations, executive visibility, customer case study programs and trade show/event support. Cristina has developed new business relationships and has supported inside sales teams for the legal and healthcare markets. In her spare time, Cristina enjoys walking and reading and enjoys living in Austin with her son.
Caitlin has led dynamic public relations teams and served at award-winning agencies in the Dallas and east coast markets. She holds a degree in public relations from the University of Oklahoma. Outside of work, Caitlin enjoys music, traveling and being outdoors.
Under Lauren’s leadership, PetersGroup delivers consistent media and analyst relations, messaging, public relations and speaker program services to associations, well-funded startups and established companies such as IBM, Sony Ericsson, Metrowerks/Motorola, Texas Instruments and Vignette.Before founding PetersGroup, Lauren served as the director of worldwide marketing and communications for a systems and software Fujitsu company serving the top 200 retailers worldwide. She has served in senior marketing and public relations management roles, and worked extensively with companies throughout the technology industry.Lauren has taught communications and strategy courses at The University of Texas at Austin, participated in McComb School of Business LeaderShape panels and served as a featured speaker at national and international events for Public Relations Society of America. She has served as a board member of professional and charitable organizations including the Austin Technology Council, Center for Child Protection and A Legacy of Giving. She is a member of PRSA and the current marketing chair for Worldcom Public Relations Group, the world’s leading partnership of global public relations firms.
Association for Women in Communications Mentor Award
Bronze Excellence Award and Silver Excellence Award for Marketing and Communications
Matrix Award for Customer Traction
Matrix Award for Program Results
Media Champion for Children
ABJ Profiles in Power finalist
IABC Bronze Award
Recognized by Austin Women's Magazine
Recognized as a Rising Star by the Austin Business Journal