Motorola/Metroworks

 

motorola-metrowerks-technology-marketing

Issue

Set to launch their new CodeWarrior program, Metroworks struggled with the need for stouter public relations activity and a more strategic communications process.

Idea

PetersGroup planned and rolled-out a multiphase communications campaign across six different target markets. The aggressive media and influencer campaign, supported by customized communications materials and a product review program, created more interest in the product and company, securing increased coverage and customer engagement.

Impact

Press coverage increased by 30% in one quarter, along with multiplied web hits, published articles and trade show interviews.