Headquartered in Paris, France, 6WIND, a global leader in packet processing software, desired to increase their profile and customer pipeline in North America. In assessing their customer engagement, they came up with a simple problem: “If packet processing is so important, why isn’t the C-Suite engaging us?”
To raise awareness of the value of packet processing and 6WIND, PetersGroup designed a media and industry influencer campaign that boosted visibility and reputation. In addition to a revised message framework, a multi-media piece and customer facing presentations, the campaign also leveraged the show audience during the Intel Developer Forum in San Francisco.
6WIND conducted media and industry analyst briefings, and customer conversations began to shift to a higher level decision maker.