CCITRIAD

 

ccitriad-financial-marketing

Issue

CCITRIAD, an automotive technology company, desired national awareness surrounding the launch of its e-commerce aftermarket product.

Idea

PetersGroup conducted extensive national focus groups and one-on-one customer and retail partner sessions with key target audience members to determine channel opportunities. The results served as a reliable foundation for determining consumer values and developing an effective messaging and go-to-market strategy.

Impact

CCITRIAD increased customer and partner interest in its product and attracted nationwide buyers due to its inspired and results-driven launch campaign.