Atsec

 

atsec-technology-marketing

Issue

Atsec is a vendor-independent, multi-national IT security consulting company.  The company sought to better understand its competitors and establish an industry benchmark in the security management space.

Idea

PetersGroup implemented a public relations program to educate industry influencers about Atsec and position the company as an innovator.  Our campaign included a unified message platform tailored for targeted media and industry analyst outreach, and a national speaking campaign that raised executive visibility.

Impact

PetersGroup helped Atsec position itself as a regional leader in security management, increased the visibility of its executive leaders, and won Atsec several industry awards.