Austin Technology Council

 

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Issue

Austin Technology Council, a major technology and life sciences trade association in Austin, Texas, sought to attract more members, secure sponsors and boost funding for its diverse and critical services.

Idea

PetersGroup implemented a program that sustained brand awareness among potential members, sponsors, donors and influencers; clarified the council’s positioning, expressed the Austin Technology Council vision and established the council as a primary resource for the media. We provided strategic marketing counsel, marketing-campaign consulting, a targeted content strategy and a speaker program.

Impact

Our guidance and creative expertise equipped the Austin Technology Council from the bottom, up for success and sustained visibility. Our services won the association extensive media coverage and new key connections with critical influencers. Austin Technology Council now enjoys a heightened reputation as thought leader in Austin’s burgeoning technology arena.