Ballet Austin

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Issue

Ballet Austin needed to reach more donors to secure funding for the construction of the Butler Dance Education Center. With limited public awareness outside the ballet community, Ballet Austin turned to PetersGroup as a partner.

Idea

PetersGroup created a media relations campaign leading up to the Fete Gala event. We secured local and national media coverage and promoted the performances and gala through media outreach and community calendars.

Impact

Fundraising goals for the Butler Dance Education Center were met. Fete Gala is now one of Austin’s premier fundraisers.