COPC Inc.

 

copc-b2b-marketing

Issue

COPC Inc. is a global consulting firm specialized in improving client’s customer contact center operations.  In 2000, the small company struggled to build brand identity and solidify its leadership position in the call center industry.

Idea

PetersGroup outlined a comprehensive integrated communications strategy to build the COPC Inc. brand through marketing, media releations, speaking engagements and analyst outreach.

Impact

COPC Inc. was positioned as the industry benchmark for call center management and the world’s leading authority on customer contact center operations.  Extensive media coverage was secured and industry awareness was extended through thought leadership speaking opportunities, customer events and marketing programs.  The relationship continued for 9 years until the company was acquired.