ENCIRQ

 

encirq-technology-marketing

Issue

ENCIRQ is the first to deliver technology that allows organizations to leverage the benefits of a relational data model within the hardware constraints typical of embedded systems. Unlike other embedded database technologies, ENCIRQ supports dynamic stream data and employs a services-based architecture for improved performance. ENCIRQ sought an integrated public relations team to introduce their innovative approach and unique value proposition to the marketplace.

Idea

PetersGroup mobilized to raise visibility of the unique Encirq model, building momentum among media, industry analysts, market influencers and prospective customers. We developed strong relationships with relevant media and analyst communities, placing articles in noteworthy publications like Dow Jones VentureWire, Red Herring and TechConfidential.

Impact

By consistently distributing relevant news to a well-defined target market, Encirq was established as a market leader in the embedded systems sector.