FundsXpress Inc.

 

fundsxpress-financial-marketing

Issue

FundsXpress, a service provider of internet-based financial services and products, needed to significantly increase their visibility among industry analysts and key media experts in the financial services industry.

Idea

PetersGroup conducted perception studies, fueling an aggressive messaging strategy with course-changing discoveries about audience attitude. The results allowed the campaign to focus on increasing visibility with extensive outreach.

Impact

The strategies garnered a 47% increase in media coverage and extended their reach to all key industry analysts in technology and the financial industry.