GE Interlogics

 

ge-interlogics-technology-marketing

Issue

GE Interlogics approached PetersGroup with the need to build awareness and loyalty among security and technology communities. They sought aggressive and consistent outreach to media, industry analysts and influencers.

Idea

PetersGroup developed a comprehensive education campaign including a press tour, analyst briefings and awards to win our client credible and solid visibility in the security and technology industries.

Impact

Within months, PetersGroup coordinated an extremely successful press tour, gaining top media placements and industry recognition with awards and product reviews