Hoover’s

 

hoovers-b2b-marketing

Issue

Hoover’s, an upstart, online business information provider, sought visibility for its comprehensive new website, research-services catalog and exhaustive business-information database.

Idea

Hoover’s selected PetersGroup to develop an aggressive media and analyst relations campaign. We launched with a comprehensive, coast-to-coast media and analyst tour which was followed by a steady flow of hard-hitting news articles and case study placements.

Impact

We gained immediate traction and coverage with key industry analysts including Aberdeen, Forrester and Gartner. Hoover’s quickly became the recognized resource for online business and industry intelligence.