Hugos Restaurant Y Tequila Bar in Austin, Texas sought a communications team to launch its new brand and deepen its connections in the community.


PetersGroup designed an integrated communications program to revitalize the Hugos website, polish customer communications and establish online and traditional media connections. We leveraged restaurant events to fuel relevant angles for extensive media coverage.


PetersGroup positioned Hugos in relevant media, on television food segments and local entertainment calendars. Our creative direction ensured a smooth website transition and event success. Hugos social media performed exceedingly well, garnering Facebook and Twitter attention with multimedia posts, striking images and clever informational messages.