People Connector. Brand Advisor. Nimble Skier. Possessing management experience with a Fortune 500 company, Cynthia relates to the issues and concerns of C-level executives and the role that public relations and integrated marketing can play to improve the visibility and profitability of a company. In a New Media world where your brand is as strong as your Google search results, she develops strategic communications plans that integrate traditional public relations with digital initiatives to achieve measureable results for clients.
The former CEO of Accolades PR, Cynthia has personally garnered media exposure for her clients in The Wall Street Journal, BusinessWeek, VentureWire, Entrepreneur Magazine, Franchise Times, InsideTelephony and Family Magazine along with a wide array trade publications, regional business journals, dailies and broadcast outlets. She has enjoyed applying the publicity process to a variety of industries such as technology, advertising, financial, architecture, franchise, restaurant, real estate, and business.
As an international speaker, she shares her perspective on the intersection of new media, public relations, SEO, social media and mobile as well as her passion for social business best practices. Her interest in Web 2.0 was demonstrated by her leadership as a co-creator of Interactive Austin in 2008 and 2009 and as a co-founder of Social Media Club Austin. Cynthia has been dedicated to staying on the forefront of technologies that benefit clients.
A fourth-generation native Austinite, Cynthia practices public relations from the beautiful Texas Hill Country bejeweled with its surrounding lakes. She is an advocate for Austin and the leadership role it is playing nationally as an innovator in interactive and green initiatives.