Comedian. Bluesman. Creative Genius. Daniel brings more than 25 years of creative services experience to the team, with a focus on new media, digital marketing, advertising and video production. His nationally recognized campaigns included the Ultimate Fighting Championships, Cox Communications, Bally’s, Rio, Chili’s, AT&T and Virgin Airways. His most recent work includes the highly successful and award-winning campaign for the Las Vegas Convention and Visitors Authority titled “What happens in Vegas, stays in Vegas.” Daniel served as a Group Creative Director for GSD&M serving a number of Fortune 500 companies including Walmart, Charles Schwab, Macaroni Grill, Pennzoil and SBC. While serving in the U.S. Air Force, Daniel designed a national recruiting campaign to boost enlistment during the launch of the Iraq War, helping the organization achieve and exceed their recruiting goals. His work with PetersGroup included a public service campaign for The Center for Child Protection, focused on raising awareness of child abuse in central Texas.
Daniel also leads many lives. He was a stand-up comedian for 11 years, which landed him on television three times. He also spent time as a boxer, competing in 25 fights, 14 professionally. Daniel also speaks French, studied to be a rabbi, plays the blues on his harmonica, and published his first book in 2010.