McCormick and Schmick’s




McCormick and Schmick’s Seafood Restaurant is a leading national, upscale seafood and steak franchise. New to the Austin market, the chain sought to build brand awareness and enough store-traffic to justify a second location.


PetersGroup created a local public relations campaign designed to integrate McCormick and Schmick’s into Austin’s restaurant scene through media exposure and community relations. Pleased with the outcome, McCormick and Schmick’s engaged PetersGroup to manage the launch of its second Austin restaurant in The Domain.


PetersGroup built brand awareness for McCormick and Schmick’s Seafood Restaurant by creating relationships with local food reporters and securing media exposure through print, TV and radio coverage.  We managed a successful promotional launch of the second restaurant by integrating grand-opening activities with well-established community events.