Media & Influencers


Our public relations services are dedicated to building strong, positive relationships between your company and its key audiences. By equipping you with compelling campaigns and a strategic mindset that guides how you represent yourself, public relations earns advocates and affirmation for your brand.

Establishing and protecting brand reputation requires expert management of your company’s image, relationships and audience interaction at all times. As your communications firm, we provide that committed guidance alongside media and analyst relations campaigns that generate positive discussion about your business.

Our analyst relations programs do more than just connect you with industry analysts who asses the value of your product or service. We prepare you for positive and accurate representation to the experts conducting market research within your field and ensure a smooth and favorable evaluation process.

We have long-standing relationships with an extensive network of industry analysts across  multiple verticals. We connect you with the industry analysts whose endorsements will make the most significant contribution to your brand reputation. Our program establishes your organization as the primary resource for industry analysts to consult before publishing an assessment related to your field.

There is no “one size fits all” media relations campaign. Although our process is proven, we customize our strategy for every client. This means that we reexamine your message and content and adapt it to audience, situation and purpose each time we present it to the media.

Our strategic campaigns leverage influential media relationships to build interest in your company, its people and offerings to secure featured articles, live broadcasts, bylined articles and more.

We have extensive experience training C-level management, directors, and marketing managers for interviews, conferences and presentations to help ensure key messages, proof points and value proposition are consistently communicated to various target audiences.

We see PetersGroup not just as our PR firm, but as our partner. Their knowledge of the local media and community has been an invaluable resource for us as we’ve grown our presence in the Austin market.

Tori Harms, Director of Public Relations

McCormick & Schmick’s Seafood Restaurant