Meritage Capital LP and Centennial Partners LLC merged their firms to create a billion dollar fund-to-fund (hedge fund) organization, retaining the business name Meritage Capital. Meritage Capital engaged PetersGroup to manage the firm’s merger announcement and organize a strategic marketing and public relations program. The program needed to build brand equity with investors, financial investors and media.
PetersGroup employed a mix of strategies to build more extensive market credibility, accelerate sales pipeline growth and stimulate a consistent revenue stream. This included investor communications, new website development, media relations, industry analyst relations, a speaker program and event-based marketing.
With our guidance, Meritage Capital reached its key audiences with a unified brand message, preserving momentum and brand reputation and facilitating a smooth transition.