Mutual Mobile

 

mutual-mobile-technology-marketing

Issue

Enterprise application development company Mutual Mobile suffered from limited market awareness, despite having multiple high-profile clients. In time with the development of a new mobile application, Mutual Mobile recognized the opportunity for growth and the chance to reach more customers.

Idea

PetersGroup designed and executed a media and influencer relations plan with a steady stream of newsworthy topic ideas and briefings with top industry and business media. The outreach rapidly cultivated new industry relationships and generated media coverage in 75% of target tier one media outlets within the first 90 days. This momentum more aggressively positioned Mutual Mobile as innovators and industry thought leaders.

Impact

By the end of the initial quarter, Mutual Mobile’s media coverage increased by more than 500%. With more than 180 employees in offices across three continents, the company is globally recognized as a leading enterprise application contender.