Sony Ericsson

 

sony-ericsson-technology-marketing

Issue

Sony Ericsson sought greater global visibility and a re-established position as an electronic industry leader. PetersGroup was engaged to research market perception and deliver a refined story on the Sony Ericsson Developer World.

Idea

PetersGroup conducted market research to identify influential industry analysts and media. By securing key executives for speaking engagements with these targets, we were able to increase awareness from 10% to 58% among influencers within six months.

Impact

Increased visibility and renewed credibility attracted an exciting number of new developers worldwide. Decision-makers in mobile, music and TV/video production began to reinvest in Sony Ericsson, and Sony Ericsson renewed PetersGroup as its agency of record for global public relations activities.