After operating for 35 years in the field of civil and environmental engineering, Southwest Engineers faced the need to reinvent. The firm had enjoyed ample success in the past, but the landscape was changing, and the challenge was now to remain top-of-mind among a new generation of architects and construction developers.
PetersGroup was engaged to more aggressively position the Southwest Engineers digital profile and fine-tune its messaging to create a compelling market story. An integrated communications strategy was created to include a new website and a customer and media communications campaign.
The refreshed story and articulation of the Southwest Engineers vision has created the traction and power to reach new customers in larger markets throughout Texas and select U.S. regions. The improved content strategy contributed to a significant drop in bounce rate statistics and a rise in unique traffic on the Southwest Engineers website.