Wincor Nixdorf

 

wincor-nixdorf-technology-marketing

Issue

Wincor Nixdorf, a Germany-based IT solutions company serving the retail and banking industries, faced the dilemma of under-cultivated customer relationships and increasing U.S. market share in the wake of global economic downturn.

Idea

PetersGroup positioned Wincor Nixdorf for visibility at the National Retail Federation Exposition in New York City, without the expense of the typical large booth presence. This non-traditional trade show strategy included the creation of a private Wincor Nixdorf area within the conference suite area. The area served as a backdrop for media interviews, industry briefings, customer meetings and demos. To supplement Wincor Nixdorf momentum at the conference, PetersGroup organized an exclusive and themed customer appreciation event at Grand Central Terminal.

Impact

In an otherwise crowded venue packed with thousands of retailers, Wincor Nixdorf was able to provide a unique, one-on-one experience for customers, media and key industry influencers, reinforcing the company’s market commitment and viability. With the guidance of PetersGroup and at a fraction of the usual exhibition cost, Wincor Nixdorf reached more than 300 new clients in a unique and memorable environment.