BancVue/FIRST ROI is a leading product developer for community financial institutions.  The partnering companies were looking to build industry awareness and launch a number of new consumer-focused financial products.


In a few short months PetersGroup designed a national public relations educational campaign with a unified message platform to promote BancVue/FIRST ROI as an industry leader and an innovative financial product developer. The comprehensive program included targeted B2B media outreach, industry analyst briefings, speaking engagements and strategic planning around product launch campaigns.


PetersGroup helped BancVue/FIRST ROI increase B2B media exposure by more than 200%, while building industry brand awareness.  PetersGroup also successfully managed the national public relations launch of, the company’s first consumer-facing website.