Messaging is the crucial first stage of any effective marketing and public relations campaign. It is important to know and deliver your company’s story. PetersGroup is the narrator to your story
To develop an effective messaging platform, our firm leads you through a message discovery process that consists of thorough research and analysis to arrive at an articulated message that truly reflects your company’s brand, story and goals.
We provide you with a message framework based not only on your immediate marketing aspirations, but on the state of your business as a whole. Our message discovery process includes factors such as a SWOT analysis, competitive messaging, public perception, internal perception and more.
Using your messaging framework, we deliver a navigable content strategy based on your communications goals and business objectives. This comprehensive plan will outline the right messages and stories for portraying your brand across earned, owned, and shared media spaces, such as your website, traditional media and social media platforms.
With PetersGroup as our partner, we took a very methodical approach to our communications strategy. They meticulously created and tested a message platform that became the foundation for all our market facing communications. Their efforts were instrumental to our success.