SoftServe’s Gearing up to Outsource Briefing at the National Outsourcing Association


London, UK — January 20, 2014 – SoftServe announced today that the company is presenting at the National Outsourcing Association (NOA)’s ‘Gearing Up to Outsource’ breakfast briefing on January 23, 2014, in London. SoftServe’s seasoned experts, Halyna Semenova, Engagement Director, and Serhiy Haziyev, Director of Software Architecture, will discuss proven practices for successful start of outsourcing initiatives to avoid the so-called “butterfly effect”.

Small, but significant details missed at the beginning of a project can multiply and eventually lead to missed schedules, failed expectations, and mutual dissatisfaction. This session will look at how businesses can prepare to outsource before the consultation process begins and identify the aspects that should be considered before talking with third party providers. SoftServe experts will share real-life stories of both successful and not so successful projects along with best practices and lessons learned. The approach they will present is based on 20 years of successful software development outsourcing experience and is applicable to all industries.

A NOA member, SoftServe has been recently shortlisted for the prestigious 2013 National Outsourcing Association (NOA) awards in the International Contract of the Year category. With the newly opened office in London, UK; Hamburg, Germany; and Amsterdam, Netherlands, the company is expanding their European presence to effectively address the needs of organizations in this region and deliver best-in-class product and application development services.

Register for the “Gearing up to Outsource” event to equip yourself and your organization with the proper tools and information for success of your outsourcing initiatives!


Halyna Semenova, Engagement Director at SoftServe, is a Certified Outsourcing Professional with more than ten years of experience in IT. She ensures a smooth and successful start of software development projects by identifying the right sourcing model and strategy, consulting on adopting engineering processes to a distributed environment, and developing service transition plans.

Serhiy Haziyev, Director of Software Architecture at SoftServe, is a SEI Software Architecture Professional with more than fifteen years of experience in enterprise-level solutions including SaaS/Cloud, Big Data, SOA, and carrier-grade telecommunication services. Serhiy is a frequent speaker at external and corporate conferences, where he conducts educational workshops sharing concepts and providing practical input to emerging technologies.


About SoftServe Inc.

SoftServe, founded in 1993, is a leading global outsourced product and application development company dedicated to empowering businesses worldwide by providing end-to-end capabilities from product concept to completion. We leverage our Abiliton™ best practice framework for software development optimization, ensuring predictable, repeatable results, faster time to market and highest-quality applications. SoftServe delivers proactive solutions in the areas of SaaS/Cloud, Mobility, BI/Analytics and UI/UX for industries including Healthcare, Retail, Manufacturing, Logistics, and Infrastructure & Systems. SoftServe is a rapidly growing global company with over 3,000 professionals and offices in North America, Western Europe, Russia and Ukraine. More information can be found at