SoftServe’s Vice President Russell Hertzberg Selected as Speaker at CES 2014


Fort Myers, Lviv, Ukraine FL — January 06, 2014 – SoftServe Inc. announced today that Russell Hertzberg, the company’s Vice President, Technology Solutions, has been selected as a featured speaker at the CONNECTING TO THE CLOUD (CTTC) Conference within the 2014 International Consumer Electronics Show (CES), taking place on January 8, 2014 in the Las Vegas Convention Center, Las Vegas, NV.

Russell Hertzberg is responsible for the advancement of innovative SoftServe Cloud offerings that drive some of the most advanced SaaS applications and infrastructure services in the world. He will join the 5:15 PM CTTC Panel Discussion 4 – The Impact on the Consumer Electronics Industry of Cloud Computing – to discuss the implications of devices being ubiquitously “connected to the cloud” for organizations that make, market, and maintain these products and are involved in provisioning these services.

This year’s conference highlights the very latest advancements in cloud-based solutions that are now revolutionizing the consumer electronics (CE) sector. Special attention will be given to the impact on consumers, telecom industries, the media, and CE manufacturers of accessing and interacting with cloud-based services using connected devices.

With more than 152,000 attendees from more than 150 countries, the CES is the world’s gathering place for all who thrive on the business of consumer technologies. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace.


About SoftServe Inc.

SoftServe, founded in 1993, is a leading global outsourced product and application development company dedicated to empowering businesses worldwide by providing end-to-end capabilities from product concept to completion. We leverage our Abiliton™ best practice framework for software development optimization, ensuring predictable, repeatable results, faster time to market and highest-quality applications. SoftServe delivers proactive solutions in the areas of SaaS/Cloud, Mobility, BI/Analytics and UI/UX for industries including Healthcare, Retail, Manufacturing, Logistics, and Infrastructure & Systems. SoftServe is a rapidly growing global company with over 3,000 professionals and offices in North America, Western Europe, Russia and Ukraine. More information can be found at